Writing dating site profiles

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Over 41 million Americans have used online dating services to find a soul mate.

The data shows that lesbians appreciate nice legs, gay men prize nice arms, and straight women and men are looking for flat stomachs above all else.

Props that make you feel soulful, frisky, and fascinating help you make those claims for yourself in your ad. It might sound obvious, but be sure to post a terrific photo of yourself. More to the point: I wanted to attract a man who appreciated subtlety.

If you're not comfortable putting your picture up online, avoid overselling your appearance with dubious claims like "Sharon Stone look-alike." I started my magazine personal with: "Curvy, almond-eyed writer, fit (good shoulders)...." My husband says he was attracted to the soft sell of the description and the quirky confidence of the assertion.

We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.

We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

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